his Image We Can See the Structure of This Cycle of Interaction Between the Client and the Company: What Is the Flywheel in Inbound Marketing? -Pm Flywheel Model Structure Another Advantage of This Model Is That It Introduces the Concept of Momentum or Inertia . This Concept Is Very Easy to Visualize with a Small Example. Imagine a Very Heavy Wheel on Top of a Mountain That We Have a Hard Time Turning. at First We Will Have to Make a Lot of Effort to Make It Turn but Then Gravity Itself Will Help Us Keep Turning. We Say That Then the Wheel Picks Up Inertia. with Our Flywheel Model, the Same Thing Happens as with That Heavy Wheel but Applied to Our Inbound
Marketing Strategy . as It Is a Model That Incorporates the Customers Themselves to Transform Them into Recommenders of Our Brand, the Better We Do the Different Phases of the Flywheel Model, the Faster and Better the Marketing Strategy Will Turn. This Will Allow executive list Us to Generate Long-Term Inertia and a Winning Content Strategy. a Good Customer Experience Will Lead to More Buyers, Which in Turn Will Lead to More Sellers. an Increased Number of Vendors Will Lower Costs and Prices Through Competition While Enhancing Selection for Customers. Lower Prices and a
Larger Selection Will Attract More Customers, and the Cycle Repeats Itself. Differences Between the Flywheel Model and the Traditional Funnel One of the Most Important Things That We Will Have to Take into Account to Implement a Flywheel Model Well Is the Differences It Has with Respect to a Traditional Sales Funnel. the First, and Most Important, Is the Place That the Client Occupies. While in the Traditional Funnel (Image on the Left) We See That the Customer Is a Passive Subject Who Goes Through the Different Parts of Our Sales Funnel,