nstagram used to be a platform where people could connect and share what is going on in their life by sharing their photos and videos. Since its launch in 2010, Instagram has won numerous awards and continues to improve its app and add new features. Over the years, the number of users has grown rapidly. Today, there are over a billion monthly active users. From a business perspective, this is certainly a great opportunity to take advantage of. If you are one of the entrepreneurs who have not yet optimized the social media platform. Here are some tips from industry experts.
Kayli Kunkel, HYPR To gain more engagement on custom t shirts Instagram, find influencers who are already engaging your target audience and partner with them on a variety of campaigns. Some types of campaigns include: sponsored content, account takeover, and Product giveaways. The important thing is that finding someone who is just a well-known celebrity won't do it anymore. Social media users, especially in Generations Y and Z, are wary of celebrity influence. Instead, peer-to-peer recommendations are king, and influence is now measured by original, authentic creators in a knowledge sphere. For example, a little-known chess champion with 5,000 followers will have more influence
than a pop star like Justin Bieber - if you're selling chess boards. So look for micro-influencers (who have less than 100,000 followers on Instagram), then verify them with an influencer marketing platform that specializes in audience demographics, to show your intended engagement with target follower types. . Be sure to measure ROI against important metrics like cost per engagement, media value, and number of engagements with your target audience. Automation tools can help you extend what works for your brand! Kayli Kunkel