it in your strategies By Ipanema Communication A marketing that combines emotions with mobile technology has everything to win in the race to conquer the consumer and build loyalty. The new dimension that proximity marketing is taking on phone number list with technological innovation represents a change in the way customers and consumers communicate in specific spaces and moments, representing an increase in conversion for brands . This is where Emotional Marketing comes into play. What is emotional marketing? As if it were the phone number list 'Inception', we are involved in a series of layers of marketing in which we go deeper and deeper into the minds, and in this case, hearts of customers.
In terms of the aforementioned film, the purpose of emotional marketing would be to keep the top spinning for each user, keeping them phone number list hooked on our brand. To do this, humor, double meanings, exaggeration and even irritation are frequently used, although the latter is not recommended. These messages come to feed our ego , to make us phone number list smarter, more beautiful, or another emotion that is fundamental to our self-esteem. It is important that we do not relate emotional marketing to increasing sales by striking a chord with users, but phone number list it is about finding strategies and actions that make consumers fall in love with your products and services.
Emotions are used to make him fall in love, but they should not necessarily be classified as sad or happy. Hatred, astonishment, melancholy, joy, anger, sorrow... are some of the emotions that can be achieved depending on the type of channel and message that is launched. Why bet on emotional marketing? One of the main objectives of brands is to connect phone number list the audience, and since the appearance of the digital age, we have been involved in a series of changes, especially in the way users consume. It is already beginning to be redundant that the internet and social networks have brought about a revolution in the way we communicate and interact with each other, but it has been like that. Even advertising has done a 180 degree turn. Years ago, advertisements were the voice of the brands. What these said was what prevailed above all things. But is it phone number list like that? Obviously not.
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